Why Vacant Listings Take Up To 50% Longer To Sell.
- Vacant rooms aren’t really very appealing to prospective buyers. Listing photos that show only empty space just don’t spark the imagination of prospective buyers the same way that well-staged rooms do and without that spark of interest, potential buyers may not be inclined to have a closer look.
- Vacant rooms don’t give potential buyers any reference points they can use to help them judge the size of a space, leaving them to wonder if the living room is large enough to fit their sofa or the second bedroom is too small for a double bed. Staging rooms increases buyer interest.
- Vacant rooms fail to tell potential buyers what purpose they have. Is this space with two windows the dining room or a bedroom? It’s always best to make it easy for potential buyers to imagine themselves living in a space and having a dining room with a table, chairs and some art on the walls makes it much easier for them to do so.
- When a potential buyer tours a vacant home the only thing they can really focus on is the flaws! Every little mark on walls and floors stands out and out-dated fixtures become focal points. It is very hard for buyers to make a positive emotional connection to a space that just feels empty and cold.
You may have to borrow furniture or even rent a few pieces but the cost of carrying a property for months on end is far more expensive than the cost of staging. Most stagers can give you a very detailed “do-it-yourself” staging plan that will help you get your property ready for listing so that it can sell quickly and for the most money possible.