what's your lifestyle?

Target buyer demographic? What is all this mumbo-jumbo!

what's your lifestyle?
Selling a home has certainly changed over the past decade; we can no longer give everything a good dusting and wait for the showings. Realtors have to work hard to market your property online, in social media, printed advertising and have successful open house tours. Home staging is a relatively new but very powerful marketing tool that more and more Realtors are adding to their client service packages.
So why do we suddenly need all this new marketing stuff? Well, to successfully market your property, your Realtor has to go where the potential buyers are; online. One of the main things to keep in mind when selling your home is that the person/family that will buy your property will most likely be younger than you are which means that there will be a difference between what you want in a home and what your likely buyer will be looking for. For example; let’s say that your most likely buyer will be a “young professional”, that peach wall you painted in your bedroom 5-10 years ago is going to seem dated no matter how well it has stood up over the years. Maybe your likely buyer will be a young family, if so; they are far less likely to want to take on any unfinished projects as they’re looking for move-in-ready.
A professional home stager can help your property make a great first impression. After all, your property is being “interviewed” by potential buyers who are looking for their perfect home. Just like you would probably dress differently for a job interview then you would when you’re hanging out with friends, your home needs to be dressed for success.
If your Realtor isn’t using the services of a professional home stager then call one yourself – you have invested a lot of time and money in your home over the years – a professional home stager will help you get the best possible return on your investment.

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